Creating consumer-based brand equity in the chinese sports shoes market: measurement, challenges and opportunities a thesis submitted for the degree of master of science in international marketing by wenbo cui aalborg university september 2011. Marketing master's thesis 30 march 2012 ye liu country of origin and customer-based brand equity: a quantitative study on chinese cars going global objectives: the objective of this study is to examine the role of brands' country of origin (coo) effects on the brands customer-based brand equity to be more specific,. Master thesis online word of mouth & customer based brand equity: a qualitative view of the apple iphone on facebook brand architecture online claudia lapel er. Consumer responses to rebranding the concept of brand equity transfers and four different consumer response scenarios - teresa pavelka - bachelor thesis - business economics - company formation, business plans - publish your bachelor's or master's thesis, dissertation, term paper or essay. Master's degree thesis am521413 master thesis – discipline oriented building strong brands – does it matter a quantitative study of dybvik's brand equity kristin gaaseide aure & kristine dybvik nervik number of pages including this page: 187 aalesund, 12062014 this thesis is completed and approved as part of a.
Facebook brand equity: “a study of how to utilize social media to improve brand equity” cand merc imm international marketing & management master thesis copenhagen business school 2014 date of hand-in: 2014-08-19 thomas jensen advisor: ravi vatrapu (information technology management) standard. The theoretical foundation of this thesis is the customer-based brand equity theory with a strong emphasis on brand personality furtherly used concepts include the consumer behavior facets of perceived quality and purchase intention findings brand personality of athletes affects the perceived quality of. Master thesis mba program brand equity – measuring corporate brand strength in the swedish smartphone market dimensions of corporate brand equity from a consumer perspective supervisor henrik s鋖lberg authors: andreas l鰇ken (16-08-1972) malini nayar (30-10-1983) maria runering (26- 04-1979. It seems that there is a relationship between brand equity and consumer behavior including paying extra cost, brand preference and investigating the impact of brand equity on consumer response in mobile shopping centers master's thesis mba management faculty of humanities university of knowledge and culture.
Transferring brand equity hierarchically through rebranding case capricode oy subject marketing type of the degree master´s thesis time of publication may 2009 number of pages 123+4 abstract the aim of this research is to create a model explaining how brand equity assets can be transferred. Thesis the research question is: “how to build a strong global brand for dap ser- vices” this question guides the research process of this thesis – starting from the theoretical part brand, brand identity, brand equity, global brand building, international branding, sme master's thesis preparation.
Angella, k & eunju, k (2012), do social media marketing activities enhance customer equity an empirical study of luxury fashion brand journal of business research,65(10), pp 1480-1486 2 babac, r (2011) impact of social media use on brand equity of magazine brands, unpublished master's thesis, halmstad. Consumer-based brand equity of luxury car brands in pietermaritzburg: a gender perspective by cynthia yemurayi shayamunda 209541256 a dissertation submitted in fulfilment of the requirements for the degree of master of commerce school of management, it and governance college. Ms thesis marketing and international business building strong energy brands energy brand valuation criteria to enhance understanding of this thesis is a 30 ects research project for a master of science degree in marketing and figure 6 keller's cbbe pyramid of consumer based brand equity (keller, 2001.